Social Media and Branding

Branding is one of the most important aspects to build, market and advertise your business, and what better way than to incorporate social media in this plan!

Building a brand encompasses the creation of your image and the impact you have on stakeholders. Your brand paints a picture of who you are as a business, its connection and memorability. Building a brand can include advertising, customer service, promotions, reputation and your logo. Social media is the best avenue to attract clients and build your image as an entrepreneur. The population of social media users increases daily, giving you a great advantage to reach your audience in the comfort of their home, anywhere in the world. It is important that you take advantage of social media to build your brand.

Here is why social media is important to branding:


Social media is a great way to reach your audience. You can let someone learn and know about your brand through the content that you advertise. You showcase your products, mission, and overall concept of your brand through the information you provide. To increase awareness of your brand you can target a specific demographic and audience. Social networking platforms such as Facebook and Instagram, can recommend your page to persons within your community who are not your followers (for a small fee). This can be one of the greatest investments to you brand for social media, as it generates traffic to your page, thus increasing customers.


This is the golden aspect of social media in branding. You build connections with your customers and other stakeholders in the industry. With the content that you put on your page, you are able to be relatable, sincere, trustworthy and insightful, thus building a sense of trust for your brand. You can interact directly and personally with your audience through their comments, questions and feedback- a form of customer support. On the other hand, branding on social media can also be beneficial for collaborations with other businesses. This allows for more opportunities to expand your brand and business and to generate more customers.


As your brand creates more content to generate more awareness and connections, your following will definitely increase. This increase in followers will show that your brand is engaging, appealing and has value to invest in. The value of a business can increase its leverage in the industry. The more appealing and professional your brand is on social media, the more traction you will receive with collaborations and investment opportunities. This is because your brand has developed an established image and has something to offer its target market. This proves that social media is important in developing the value of your company.