A Designer's Marketing Guide - Top 3 Digital Marketing Trends for 2018

This guide is not for the creatives who are faint of heart. It's for the designers who want to get an edge on the competition and bring their brands to the next level it deserves for 2018.


There are plenty of marketers who will tell you that there are over 20 to 50 trends you'll need to do or know for your business to make its mark. We'll show you how to implement the “creme de la creme” (only the good stuff) of good marketing trends and activities that benefit you so that you ignore the noise and focus on what’s important.



Here are the top three digital marketing trends you’ll need to showcase your brand to the world:


1. Video


Video content is ranked as the number one go-to digital marketing content in September 2017 as stated sources like by Hubspot, Inc. Magazine and Social Media Examiner, that brands and designers should focus on when making content for brand awareness. This is not only for customers but to differentiate yourself from competition alike. Iit's no surprise that it's proven, tried and placed on the top shelf of them for 2018.


"Video is driving purchase behavior where almost 50% of internet users look for videos related to a product or service before visiting a store" -ThinkWithGoogle.


Here are top name brands that have pulled the mark in video content since the year started:


Chanel

With over 300,000 subscribers more than any fashion brand, it has the top spot in not only viewers but engagement and followers.


"48% of marketers plan to add YouTube to their content strategy in the next year" - HubSpot.


Chanel Marketing video: https://www.youtube.com/watch?v=gX3PSu97-u8


The need and effects of video are not only on limited to television campaign but the use of free mediums like YouTube, the origin of the video marketing pull, as well as Facebook growing right behind Youtube.


Forbes stated in September 2017 that over 500 million (that’s half a BILLION) people are watching video on Facebook every day. Internet Video Traffic will be over 80% of all consumers in 4 years.


That's just the surface data of the impact of video on social media platforms like Facebook or Youtube. It's not just the fashion industry that's in the mix of this trend but the buying culture globally across all categories.


You don't need 300,000 subscribers to create video content to do marketing, instead do the following:


Create Brand authenticity:

It gives you the chance to show viewers the who, what, where, when and how of the brand's lifestyle and mission. Getting your message verbally and visually across the globe to people who want to connect with your brand.


Why and how video compliments to your brand marketing:

You can talk about how amazing your clothes are, but you can use video to showcase how to style your pieces on a day to day basis. This allows your customers to not only understand how to wear the brand but connect with the brands own personal style and incorporate into their own.


Drive Traffic:

Not only can video content be for advertisements but it can also be just plain content material to add to your social media profile. Your potential target audience will have a higher chance of finding you regardless how old, or long ago you place your video content up.