TRADE SHOW RELATIONS
Idea generation, concept
testing, marketing strategy
functionality and quality
of products and collections.
Establishment of strategic
research on trade shows.
Management of pop ups,
trunk shows, media launches.
Brand analysis, identity
strengthening, social media
management, target market
research, brand story and
messaging. Read more....
Letting creatives create while we develop
legacies through strategic connections!
Ain Earle, Founder/Lead Consultant
Vision - to be the leading and most reliable provider of branding and management services to fashion designers and creatives in the Caribbean and diaspora.
Mission - Our goals will be achieved through strategic services and resources, partnerships, quality events and a creative and sustainable community.
An avid supporter and advocate of Trinidad and Caribbean fashion coupled with her educational background in Tourism and Hospitality Management, Ain thrives on attaining quality service, awareness and acceptance of local talents and products. Because of this passion and being introduced to the local fashion scene some years ago she always thought that more could be done to raise awareness of and respect for the designers around her.
Hence she and two other colleagues started Racked – The Fashion Market, an inclusive shopping experience, exposing fashion and accessories designers and their unique, quality products, all 100% designed and made right here in Trinidad & Tobago, or by a Trinbagonian living abroad. This event has solidified her interest in assisting with producing new experiences for networking with clients and buyers and guaranteeing that there is continued brand profitability through her committed service, hence The Fashion Arch (FA) was born.
She has served on the board of the Fashion Association of Trinidad and Tobago as well as the Caribbean Fashion Arts Feature Festival and is currently the Artisan Market and Green Expo coordinator with New Fire Festival.
FA curates, creates and promotes a brand story for clients that produces a connection between each piece/product/service and its customer.
The Fashion Arch prides itself in bridging a gap for designers by enhancing their marketing and branding foothold while assisting with opportunities for new business and partnerships. Working with local and regional fashion brands as well as collaborating in events held in Barbados, Suriname, Jamaica and Washington, DC has solidified her career and ability to offer strategic consulting and brand development for fashion, lifestyle and creative brands.
The Fashion Arch brand wants to create legacies in the fashion and creative industries by creating excellence and sustainable brands through quality production, business operations, increased exposure and media stay.
Since the COVID-19 pandemic hit, The Fashion Arch had to develop new ways to not only serve it's client but maintain relevance. A complimentary aspect to the brand's mission was created through the integration and collaboration with local and regional designers and artisans. The Arch has strengthened not just in the form of development but also through collaboration further awareness and recognition via affiliation with the FA brand.
The Fashion Arch Lifestyle was created to provide chic yet comfortable lounge, office and resort wear to its clients through local manufacturing and due to the difficult times wellness items have been curated to create various packages and bundles to assist with alleviating stress, anxiety and tension -
see some of these products here.