January 31, 2019

"Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. Simply put, your brand is your promise to your customer. It tells them what they can e...

May 28, 2016

Having your own Trunk Show or participating in a Trade Show soon? Here are some ways to get the most out of your event;

- Promote, promote, promote!! The store or tradeshow should have your brand prominently featured on their store website and their event page, and emai...

May 6, 2016

So you have been selected for that popular fashion/runway event either in your country or internationally, congratulations!

But what happens after the runway? What about before, are you properly prepared for orders, sales, new clients, the coverage you will receive?


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Know your brand story

July 13, 2017

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