Do you know your Customer?

Identifying a target market is absolutely key for so many reasons. When asking most designers who their target market is, their response - "everyone." Do you really think "everyone" would be the right answer? “Everyone” is NO ONE's target market. When you say“everyone”, it refers to basically every single person on this earth. That’s a pretty bold statement - that every child, teenager, and adult would need your product. Let's say you produce/sell gowns - then you may also say "everyone who wears gown". This still isn't focused. Not everyone who wears gowns will want your gowns. A proper target market needs to be established to ensure you are reaching the right market and making the sales y

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