Produce, pack it up, promote, promote, promote!

Having your own Trunk Show or participating in a Trade Show soon? Here are some ways to get the most out of your event; - Promote, promote, promote!! The store or tradeshow should have your brand prominently featured on their store website and their event page, and email announcements to their customer base. You should also contact all of your existing customers as well, through email and social media. You can send out a press release but Social Media is your greatest friend! - Ensure to have a guest book out to capture the names, phone numbers, E-mail addresses of customers who attend. These will be a great resource for future shows, and a mailing list to feature new work from you. - Create

When the Lights Dim on the Runway

So you have been selected for that popular fashion/runway event either in your country or internationally, congratulations! But what happens after the runway? What about before, are you properly prepared for orders, sales, new clients, the coverage you will receive? Before the show: - Have your look book ready - Pack your business cards, order sheets, contact forms - Do fittings with your models, proper fit is IMPORTANT! - Make edits to your collection to suit the event, the theme and the audience. After the show: - SALES - the main purpose of showing your collection and your brand, have sales goals! - Enquire about a pop up shop and walk with extra stock or ensure pieces on the runway are o

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