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TRADE SHOW RELATIONS
Ensuring functionality and
quality of products and
collections. Read more....
Strategic alliances with
information on trade shows.
Management of pop ups,
trunk shows, media launches.
Brand clarity, target market
research, brand story and
messages and ongoing
assessments. Read more....
Letting creatives create while we develop
legacies through strategic connections!
Ain Earle, Founder/Lead Consultant
Vision - to be the leading and most reliable provider of branding and management services to fashion designers and creatives in the Caribbean and diaspora.
Mission - Our goals will be achieved through strategic services and resources, partnerships, quality events and a creative and sustainable community.
An avid supporter and advocate of Trinidad and Caribbean fashion coupled with her educational background in Tourism and Hospitality Management, Ain thrives on attaining quality service, awareness and acceptance of local talents and products. Because of this passion and being introduced to the local fashion scene some years ago she always thought that more could be done to raise awareness of and respect for the designers around her.
Hence she and two other colleagues started Racked – The Fashion Market, an inclusive shopping experience, exposing fashion and accessories designers and their unique, quality products, all 100% designed and made right here in Trinidad & Tobago, or by a Trinbagonian living abroad. This event has solidified her interest in assisting with producing new experiences for networking with clients and buyers and guaranteeing that there is continued brand profitability through her committed service, hence The Fashion Arch was born. She has served on the board of the Fashion Association of Trinidad and Tobago as well as the Caribbean Fashion Arts Feature Festival and is currently the Artisan Market and Green Expo co-ordinator with New Fire Festival.
FA curates, creates and promotes a brand story that produces a connection between each piece/product/service and its customer. The Fashion Arch prides itself in bridging a gap for designers by enhancing their marketing and branding foothold while assisting with opportunities for new business and partnerships. Working with local and regional fashion brands as well as collaborating in events held in Barbados, Suriname, Jamaica and Washington, DC has solidified her career and ability to offer strategic consulting and brand development for fashion, lifestyle and creative brands.
The Fashion Arch brand wants to create legacies in the fashion industry by creating excellence through quality production, increased exposure and media stay as well as sustainable fashion brands.